Radio Sharda

Language: hindi, punjabi.

Genre: community, bollywood, news.

Slogan: Booziv ti khosh rooziv (Listen and be Happy)

Broadcast Timing: 7.00AM - 10.00 PM

Broadcast Hours: 15 hours

Format:

Programmes concerning the community are recorded atthe household level with an active participation of family members.

Radio Sharda was set up with the intent of promoting and preserving the language and culture of displaced Kashmiri Hindus. Besides entertainment, it helps the displaced people by promoting education, culture, women empowerment, entertainment and agriculture. The catch line is Booziv Te Khosh Rooziv.

The community radio station’s thematic focus is to support younger generation for promotion of culture and language through educational programmes. Through these programmes the station instantly makes a friendly connection with its listeners.